Learning and Development Opportunities
IABC Orange County provides myriad opportunities for learning and professional development. Our monthly Network and Knowledge Series features outstanding speakers on relevant topics, and our affiliation with the International Association of Business Communicators worldwide offers members Gold and Silver Quill Awards, communications certifications, online magazines and the IABC World Conference.
On the second Tuesday of each month, the Network and Knowledge Series highlights a top speaker or panel to share insight and tips with communicators. Topics cover everything from social media to branding to crisis communications. Check the IABC-OC event calendar to see what we have coming up. We hope you can join us!
Held on the second Tuesday of every month
In January 2016, three maximum security inmates escaped from Orange County’s Central Men’s Jail. An eight-day manhunt ensued, with daily local and national media coverage. During this presentation, Captain Jeff Hallock and Public Affairs Manager Carrie Braun will share how they not only managed the media through the crisis, but the planning, preparation, and continuous outreach post-event they employed during the event. Their successful partnership with the media resulted in both a direct correlation to the capture of the inmates,…Find out more »
Being a good corporate citizen is no longer just one of the boxes companies must check in creating their overall brand and corporate reputation mix – it’s now a mandate for successful engagement with internal and external stakeholders and the new norm for business performance. In a recent Nielsen global online survey, 66% of respondents said they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact, up from…Find out more »
Your brand truth is not what you say about yourself - it’s what your customers say about you behind your back. Organizations usually have good intentions labeled in their slogans and values, but brands are built or destroyed in that moment of truth between your employee and his/her customer—there is no neutral experience. Gallup discovered that 60% of customers are indifferent, focusing more on the service received than the vendor. And indifferent customers are less likely to want to expand…Find out more »
Join us for an introduction to the concept of influencer marketing, how to create an influencer marketing strategy, and best practices in engaging with influencers. We all know that we trust friends more than anyone else, so what if our brand can use the power of relationships to help promote our presence in a more natural way. “Influence” is a potential minefield as lots of social media followers doesn’t necessarily lead to having relevant influence in convincing others to act…Find out more »
Brighten up your spirits by catching up with friends, meeting new acquaintances, and hearing about the resources, connections and learning opportunities IABC can provide to move your career forward in 2017. Nibble on a festive array of hosted hors d'oeuvres and toast to the holidays with drinks available at happy-hour prices until 6:30 pm (no host bar). Plus, hope your stocking is filled with one of the evening's door prizes, including admission to a 2017 IABC/OC event.Cost:$12 - Members +…Find out more »
Are you among the 47% who make self-improvement-focused New Year’s resolutions? Let us help you keep your resolution to elevate your personal brand in 2017. Experts will be on hand to help you learn and define the elements of your personal brand, cultivate your brand online, and ensure your image is going to help you take your career to the next level. Studio B will also be on hand to help you update that old headshot with a new profile…Find out more »
Focus on results Develop skills for reaching project goals on time Identify valuable project management resources that may help your busines How do you manage your projects? Sticky notes? A physical or digital calendar? Some combination of these? As small business owners, we often think we don't have the time or resources to implement project management. But we all have projects from working with a client to building a website, and standardizing our processes can help us be more efficient and…Find out more »
Video marketing is a powerful tool for spreading your message, but how can you be sure you are doing it correctly? What can your brand do with Facebook live? What types of videos ads convert best on the different social media platforms? Visual storytelling expert, Jayson Duncan of Miller Farm Media, will explain the different types of video, when to use them, and when video is not the right medium for your message. Jayson will also share best practices for…Find out more »
Kick off your St. Patrick's celebrating with us! Meet new peers and learn how joining IABC can help expand your world with an array of career resources. Learn how IABC can help you connect with peers and thought leaders globally and locally, advance your career, and keep up with the rapidly changing field of business communications. Join or renew during March and we'll give you 10% off international dues and wave the $40 application fee. You'll also be entered to…Find out more »
Discussion topics include: Staying top-of-mind with inactive clients Connecting to new prospectsCreating a unique offeringEnjoying networking (imagine that!)Having a LinkedIn profile and sending mailers is no longer enough to stand out in the crowd of independent communicators. As marketers for others, we often find it hard to think about marketing our own businesses. Until now. Set aside the time for yourself and join us for an interactive discussion to learn about new ways you can market your unique capabilities, creatively.Yes, I…Find out more »