CW MAGAZINE: PR IN THE SOCIAL MEDIA ERA

What does PR practice look like in an age in which the death of the press release is widely discussed? This issue explores the shifts in PR strategy and practice in the social media era, as well as how to demonstrate PR value and work with social media to build ongoing relationships with journalists and their audiences. 

Communication World (CW) is IABC’s monthly digital magazine for members only and provides access to more in-depth content on leading-edge communication topics.

Member Stories