Anyone who tells you traditional media is dead hasn’t been paying attention. On the other hand, there are more ways than ever to get your message out. Every new media opportunity presents its own set of challenges.

Media communications expert Mark Bernheimer makes his return to the OC chapter, with an insightful and updated presentation filled with entertaining lessons learned as a veteran network news reporter.

You Will Learn
• The simple, two-step formula for effectively conducting any news interview
• Four productive alternatives to “no comment”
• The secret to “reporterless” communication via YouTube and other venues
• The key to powerful, message-oriented sound bites for any audience

It’s much more than a lecture.

Mark’s highly popular presentation relies heavily on video clips, audience participation, and even a surprise or two.

We hope to see you there!

Luncheon Fee
Pre-registered IABC Members: $30
Pre-registered students: $20
Pre-registered Guests: $40
Please note that walk-ins pay an extra $10 at the door

About Our Speaker
Mark Bernheimer is the founder and principal of MediaWorks Resource Group. He spent 16 years as an award-winning TV journalist for CNN and served as a freelance correspondent for the National Geographic Channel. He now applies his considerable journalistic background to help clients anticipate reporter behavior and formulate ideal media messages.

MediaWorks is an innovative media training and communications firm based in Los Angeles, providing outstanding professional coaching to executives, doctors, researchers, and anyone else called upon to address the news media. Other services include media relations consulting, presentation skills training, and corporate video production. Mark personally leads MediaWorks’ training sessions. He is assisted by some of the news industry’s most respected veterans.

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, CA 92626-1806 USA

Please RSVP before Tuesday, February 14, 2012 by clicking here.

Start the new year on a high note by joining us for a luncheon featuring William G. Briggs, Dean of the College of Communications at Cal State Fullerton.

We all know that the communications field is changing fast–we see it every day in our jobs. At our January meeting, Dr. Briggs will talk about where communications is headed–and how we can keep pace with the change. You will be able to use this insight as you plan for 2012 and beyond.

Dr. Briggs is a leader in our field, and has been recognized as an IABC Fellow, which is our association’s highest honor. He taught public relations and mass communications for more than 26 years at San Jose State University, where he served as director of the School of Journalism and Mass Communications.

We are thrilled to welcome Dr. Briggs as our guest. We hope you can join us for a great lunch, great networking and a fascinating look into the future of our field.

LUNCHEON FEE
Pre-registered IABC Members: $30
Pre-registered students: $20
Pre-registered Guests: $40
Please note that walk-ins pay an extra $10 at the door

WHERE
Scott’s Seafood
3300 Bristol St.
Costa Mesa, CA 92626-1806

RSVP
Tuesday, January 10, 2012

REGISTER

What is the value of corporate communication from the CEO’s perspective? How can companies engage employees and use communication to drive business results? On November 8 we will explore these issues with Chief Executive Officer of Smile Brands, Steven Bilt.

Steve is known as a forward-looking, inspirational leader who believes strongly in the power of communication. Over the past several years, he has led his company through significant change and growth. On Tuesday, November 8, he will talk to us about:

• Smile Brands’ communication activities and how they align with the company’s vision
• How Smile Brands influences and measures employee engagement
• What it means to continuously improve and “enjoy the journey”

This is an outstanding opportunity to see communications from an executive’s viewpoint, and understand the broader role our work plays in a company’s success.

We encourage you to attend–and invite your boss as well! This is our final luncheon of 2011, so we hope you can join us!

Click here to register.

ABOUT OUR SPEAKER
Steve Bilt has been the President and Chief Executive Officer of Smile Brands Inc. (formerly known as Bright Now! Dental, Inc.) since April 2000, and was recognized this year with the “Excellence in Entrepreneurship” award from the O.C. Business Journal.

Smile Brands is the largest provider of support services to general and multi-specialty dental groups in the United States through nearly 350 affiliated dental offices in 18 states. The company enjoys leading positions (#1 or #2) in 19 out of its 20 markets, including Los Angeles, Dallas, and Houston – three of the nation’s top 10 Demographic Market Areas. Revenue has grown steadily over the past several years, and reached $465 million in 2010.

Smile Brands supports partner dentists in the normally time-consuming administrative, financial, marketing, recruiting and information services aspects of their practices. It’s estimated that the average independent dentist spends approximately 40% of his or her time managing various business-related elements of a dental office. Smile Brands relieves doctors of this administrative burden by providing support services that enable affiliated dentists to spend all of their time focusing on patients.

Smile Brands-affiliated dentists benefit from the efficiencies the company creates, as well as the significant patient flow driven by Smile Brands branded, consumer-oriented business model, and therefore earn more income than they otherwise would as an independent practice owner.

As a co-founder of Smile Brands Inc., Steve also served as the company’s Chief Financial Officer from its inception in May 1998 through March 2000. Prior to this, he served as Vice President Finance for Vivra Incorporated, an operator of 250 dialysis clinics in 29 states and specialty physician networks and practices in 15 states. He was with Vivra during its growth from approximately $150 million in annual revenues to over $700 million and through its successful sale.

In 2003 Steve was named Entrepreneur of the Year in an international program honoring business leaders who have created and sustained successful companies. He also became a member of the Entrepreneur of the Year Hall of Fame and Academy and has served on the judges’ committee from 2004 to 2007. Founded by $20 billion professional services firm Ernst & Young, the prestigious Entrepreneur of the Year program is co-sponsored nationally by SAP and the Kauffman Foundation.

Steve is also a member of the Young Presidents Organization, an international association for chief executives. In addition to his professional career, Steve enjoys scuba diving, mountain climbing, travel and spending time with his family.

Click here to register.

Tuesday, October 11, 2011

If you joined us in September, you got an insider’s look at what’s happening in the big picture of social media. In October, we continue our social media journey by looking at a “road map” for implementing a social media program.

Our speaker, Raleigh Gerber, is a certified social media strategist who helps companies develop best practices, methods, tools, and policies related to social media. On Tuesday, October 11, she will share the “do’s and don’ts” of implementing a social media plan, and walk us through real-life examples from her client, Toshiba.

Come with questions, or submit them ahead of time during the online registration process. This will be a great opportunity to see a real-life case study, find out what companies are doing, and get your social media questions answered. We hope to see you there!

To register, please visit http://www.cvent.com/d/lcqjkr.

About Our Speaker
Raleigh Gerber is a certified social media strategist and executive director of TurnUpTheVolume. She develops and manages social media campaigns for corporations, products, and professional services. Raleigh has proven success with social networking — Facebook, Twitter, LinkedIn, YouTube and Blogs – and most recently has managed programs for companies including D-Link and Toshiba.

A social media trainer, she has developed a full arsenal of materials to educate appropriate individuals from within an organization on social media best practices, methods, tools, and policies, preparing them to maintain a healthy and successful in-house program. At the same time, she serves as a creative and strategic mentor, helping her teams to plan and incrementally roll out their social media initiatives. She provides her clients with the highest level of personal attention and accountability, while achieving measurable results to help them achieve their desired objectives.

Raleigh has more than 25 years of experience in communications, and has maintained a full-service consulting practice since 1995.

More information about Raleigh can be found at www.turnupthevolume.com, where she maintains a blog. She also focuses on social media tips, hints, and observations on Facebook at http://www.facebook.com/turnupthevolume.