Join us on March 13th as we learn the ins and outs of how to maximize LinkedIn — the number-one social media site for business. We will explore the most effective ways to market to your customers, expand your business network, and develop your personal and professional brand.

A sought-after speaker and LinkedIn trainer, Chuck Hester is a LinkedIn Power Connector with more than 11,000 direct connections.
Learn how to tap into the power of LinkedIn at IABC/OC’s lunchtime bootcamp!

Please RSVP before Tuesday, March 13, 2012. We hope to see you there!

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, CA 92626-1806 USA

About Our Speaker
Chuck Hester is the managing partner of Chuck Hester Enterprises, providing public relations, branding and social marketing consulting to companies and organizations worldwide. In addition to traditional PR/marketing consulting, he also conducts LinkedIn bootcamps for his clients, teaching them how to tap into the power of LinkedIn. His use of LinkedIn has been covered in the Wall Street Journal, New York Times, Fast Company and American Express Open Forum.

Mix and mingle with your fellow communications professionals over dinner at a favorite local restaurant during Orange County Restaurant week. We have a reservation for up to 12 people at Seasons 52. The cost is
$38 per person for the pre-set restaurant week menu special, tax, and tips. It’s the perfect, low-key opportunity to join a small group of 10-12 professional communicators for an evening of great food, conversation and networking.

Please click here to RSVP. Space is limited and will be available on a first-come, first-serve basis.

Thursday, Mar. 1st @ 6:30p.m.
Seasons 52
South Coast Plaza (next to Bloomingdale’s)
3333 Bristol Street #2802
Costa Mesa, CA 92626
http://www.seasons52.com/

Mix and mingle with your fellow communications professionals over dinner at a favorite local restaurant during Orange County Restaurant week. We have a reservation for up to 12 people at Opah. The cost is
$38 per person for the pre-set restaurant week menu special, tax, and tips. It’s the perfect, low-key opportunity to join a small group of 10-12 professional communicators for an evening of great food, conversation and networking.

Please click here to RSVP. Space is limited and will be available on a first-come, first-serve basis.

Wednesday, Feb. 29th @ 6:30p.m.
Opah
Aliso Viejo Town Center
26851 Aliso Creek Road #C
Aliso Viejo, CA 92656
http://www.opahrestaurant.com/

Anyone who tells you traditional media is dead hasn’t been paying attention. On the other hand, there are more ways than ever to get your message out. Every new media opportunity presents its own set of challenges.

Media communications expert Mark Bernheimer makes his return to the OC chapter, with an insightful and updated presentation filled with entertaining lessons learned as a veteran network news reporter.

You Will Learn
• The simple, two-step formula for effectively conducting any news interview
• Four productive alternatives to “no comment”
• The secret to “reporterless” communication via YouTube and other venues
• The key to powerful, message-oriented sound bites for any audience

It’s much more than a lecture.

Mark’s highly popular presentation relies heavily on video clips, audience participation, and even a surprise or two.

We hope to see you there!

Luncheon Fee
Pre-registered IABC Members: $30
Pre-registered students: $20
Pre-registered Guests: $40
Please note that walk-ins pay an extra $10 at the door

About Our Speaker
Mark Bernheimer is the founder and principal of MediaWorks Resource Group. He spent 16 years as an award-winning TV journalist for CNN and served as a freelance correspondent for the National Geographic Channel. He now applies his considerable journalistic background to help clients anticipate reporter behavior and formulate ideal media messages.

MediaWorks is an innovative media training and communications firm based in Los Angeles, providing outstanding professional coaching to executives, doctors, researchers, and anyone else called upon to address the news media. Other services include media relations consulting, presentation skills training, and corporate video production. Mark personally leads MediaWorks’ training sessions. He is assisted by some of the news industry’s most respected veterans.

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, CA 92626-1806 USA

Please RSVP before Tuesday, February 14, 2012 by clicking here.