Mix and mingle with your fellow communications professionals over dinner at a favorite local restaurant during Orange County Restaurant week. We have a reservation for up to 12 people at Seasons 52. The cost is
$38 per person for the pre-set restaurant week menu special, tax, and tips. It’s the perfect, low-key opportunity to join a small group of 10-12 professional communicators for an evening of great food, conversation and networking.

Please click here to RSVP. Space is limited and will be available on a first-come, first-serve basis.

Thursday, Mar. 1st @ 6:30p.m.
Seasons 52
South Coast Plaza (next to Bloomingdale’s)
3333 Bristol Street #2802
Costa Mesa, CA 92626
http://www.seasons52.com/

Mix and mingle with your fellow communications professionals over dinner at a favorite local restaurant during Orange County Restaurant week. We have a reservation for up to 12 people at Opah. The cost is
$38 per person for the pre-set restaurant week menu special, tax, and tips. It’s the perfect, low-key opportunity to join a small group of 10-12 professional communicators for an evening of great food, conversation and networking.

Please click here to RSVP. Space is limited and will be available on a first-come, first-serve basis.

Wednesday, Feb. 29th @ 6:30p.m.
Opah
Aliso Viejo Town Center
26851 Aliso Creek Road #C
Aliso Viejo, CA 92656
http://www.opahrestaurant.com/

Anyone who tells you traditional media is dead hasn’t been paying attention. On the other hand, there are more ways than ever to get your message out. Every new media opportunity presents its own set of challenges.

Media communications expert Mark Bernheimer makes his return to the OC chapter, with an insightful and updated presentation filled with entertaining lessons learned as a veteran network news reporter.

You Will Learn
• The simple, two-step formula for effectively conducting any news interview
• Four productive alternatives to “no comment”
• The secret to “reporterless” communication via YouTube and other venues
• The key to powerful, message-oriented sound bites for any audience

It’s much more than a lecture.

Mark’s highly popular presentation relies heavily on video clips, audience participation, and even a surprise or two.

We hope to see you there!

Luncheon Fee
Pre-registered IABC Members: $30
Pre-registered students: $20
Pre-registered Guests: $40
Please note that walk-ins pay an extra $10 at the door

About Our Speaker
Mark Bernheimer is the founder and principal of MediaWorks Resource Group. He spent 16 years as an award-winning TV journalist for CNN and served as a freelance correspondent for the National Geographic Channel. He now applies his considerable journalistic background to help clients anticipate reporter behavior and formulate ideal media messages.

MediaWorks is an innovative media training and communications firm based in Los Angeles, providing outstanding professional coaching to executives, doctors, researchers, and anyone else called upon to address the news media. Other services include media relations consulting, presentation skills training, and corporate video production. Mark personally leads MediaWorks’ training sessions. He is assisted by some of the news industry’s most respected veterans.

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, CA 92626-1806 USA

Please RSVP before Tuesday, February 14, 2012 by clicking here.

Nationally known brand expert Sandra Sellani, author of best-selling business book, “What’s Your BQ?” and VP of Marketing for NVISION Laser Eye Centers (www.nvisioncenters.com), will share her secrets to building your brand for 2012 at PCE’s Workshop and Networking Event being held on February 7, 2012 at Prego Ristorante (18420 Von Karman Avenue Irvine, CA 92612-0530) in Irvine. Check-in/networking from 5:30PM – 6PM; Speaker from 6PM – 7:30PM; Networking from 7:30PM – 8PM.

Co-Sponsored by the OCAMA, IABC, OC PRSA and OCAF.

In her workshop, Sandra will help you discover what makes you unique, steps to create your own brand, and how to build that brand among your clients, potential clients, partners and others. Branding yourself will help you break away from the competition and become known for being the obvious choice in your field. This will ultimately enable you to stand out when doing proposals for new business and in keeping existing clients.

You will benefit by :

• Taking the BQ Test to ascertain your brand strengths and weaknesses
• Discovering how to define your unique point of differentiation
• Understanding the differences between name recognition and brand recognition
• Finding out how to stand out from the crowd
• Learning how to make your first impression memorable
• Understanding how building your brand gives you a sustainable competitive advantage
• Learning about the VRIO Branding Model, what it is and how it works
• Seeing case studies on how branding has made a difference
• Exploring what efforts are needed to create your own brand

A copy of Sandra’s book, “What’s Your BQ?” will be provided to each attendee (who RSVP’s by 2/1/12). For those who RSVP after 2/1/12 and for walk-ins, books will be available after the event. Sandra will personally autograph books for attendees.

Please RSVP by clicking here.