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September 9 – Winning Ideas from OC Corporate Social Responsibility Champions

What does corporate responsibility mean to your organization?
Join us on Tuesday, September 9 for a conversation about corporate social responsibility (CSR) with a panel of executives from pioneering Southern California companies—Chicken of the Sea, Ford Motor Company, Earth Friendly Products and Sempra Energy.

Tyler Wagner from Think Parallax will lead the conversation to share experiences in developing a company’s culture around giving, environmental responsibility, program development, and employee engagement.

We also invite you to participate in the IABC/OC 9/11 National Day of Service tribute activity.  IABC is pleased to partner with Habitat for Humanity of Orange County as we create welcome baskets for families who recently secured a Habitat OC home. Your contribution to the welcome baskets is appreciated. You may bring your items to the meeting and we will provide them directly to Habitat.  Learn more about the families and their needed items.

Bring your questions and learn how to help develop an organization’s positive impact through its activities involving the environment, communities and stakeholders.

Where
Scott’s Seafood
3300 Bristol St.,
Costa Mesa, CA 92626-1806
Get Directions

Cost
IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00

Register Now

Our Guest Panel
Tyler WagnerTyler Wagner– Moderator Account Strategist, Think Parallax
As an Account Strategist at Think Parallax (a full-service creative agency located in Encinitas) Tyler is passionate about “building brands with purpose.” With a wealth of experience in creative strategy, copywriting and design, Tyler enjoys transforming big ideas into tangible results, and sharpening fuzzy concepts into focused messages for clients like International Paper, Hammermill, NextEra Energy, and Qualcomm among others. Originally from Lincoln, Nebraska, he earned his BA from the University of Missouri, Columbia; holds professional certificates in graphic and web design from the Digital Arts Center at UC San Diego; and completed the GRI Certified G4 Sustainability Reporting Course in 2014. Outside the office, Tyler has chronicled his journey as a cancer-survivor on his blog (GoTeamTyler.com) and enjoys spending his free time on his bike, in the great outdoors, or in the kitchen with his wife Natasha and their dog Bernell.

David RozsmanDavid Roszmann Chief Operating Officer, Chicken of the Sea
As chief operating officer, David Roszmann plans and manages all operations for San Diego-based Chicken of the Sea. Prior to joining Chicken of the Sea in 2013, Roszmann was a principal with Boston Consulting Group for seven years, specializing in consumer goods and corporate transformations. His previous experience includes 13 years in the U.S. Air Force as an F-16 fighter pilot. During his Air Force career, he served in a variety of capacities including personal assistant to the Secretary and Deputy Secretary of Defense, deputy command of the U.S. Air Force’s Global Crisis Response Centers, and speechwriter and strategy officer for the Office of the Chief of Staff of the U.S. Air Force. He also was a member of an F-16 air show demonstration team. Roszmann holds a bachelor’s degree from the U.S. Air Force Academy and a master’s degree in Organizational Management from The George Washington University and a master’s in Military Science and Logistics from the U.S. Marine Corps Command and Staff College.

Debra HDebra Hotaling Ford Motor Company
Debra Hotaling leads Ford Motor Company’s communications team in the western United States. Prior to her tenure with Ford, Hotaling was a partner with the public relations firm Fleishman-Hillard specializing in corporate reputation management. She also served as global co-chair for the organization’s sustainability and renewable energy practice group. Earlier, Hotaling headed the communications team for LA-based homebuilder KB Home. During her career, Hotaling has worked as features writer for the Los Angeles Times, was a regular commentator for American Public Media’s “Marketplace” and taught at the University of Southern California while completing a Ph.D. in American literature. Hotaling currently serves on the board of the California Women’s Law Center. She is a fourth generation Southern Californian.

Vivian Panou Director of Special Events and Projects, Earth Friendly Products
Vivian Panou is the director of special events and projects at Earth Friendly Products: the manufacturer of ECOS, the world’s top selling green laundry detergent. In her post, Panou communicates Earth Friendly’s sustainability mission and products with the press, school children, parent groups and professional organizations through live presentations and events. Panou also organizes relationships between the company and non-profit organizations which strive to improve people’s health and that of the environment like Grades of Green, Sustainable Business Council, the National Women’s History Museum, Cystic Fibrosis Association, Autism Hope Alliance, and the Nancy Yeary Women’s Cancer Research Foundation of which she serves on the board of directors. Prior to joining Earth Friendly Products, Panou was a television reporter in Chicago and Greece and today puts “ink to paper” as an online writer for EXAMINER.com. Vivian Panou is fueled to spread the news of leading a sustainable business and life by her two daughters, Katerina, age 10 and Aria, Age 8.

Erich KochErin Koch Corporate Responsibility and Communications Manager, Sempra Energy
Erin Koch is corporate responsibility and communications manager for Sempra Energy, a San Diego-based Fortune 500 energy services holding company whose subsidiaries serve more than 31 million consumers worldwide. Koch writes the company’s annual corporate responsibility report and describes the company’s performance and business approach to a wide range of audiences, from investors and elected officials to employees and community leaders. Before joining Sempra, Koch was director of a PR agency where he worked to support several contentious regional infrastructure projects including an effort to relocate the San Diego International Airport to a military base and a proposal to build a toll road through the edge of a state park in southern Orange County. Koch also served as communications director to a U.S. congressman, field representative to a state assembly member and communications and policy aide to two county supervisors. A graduate of Stanford University, Koch lives in Chula Vista, California with his wife and three children.

Register

Advanced Reservations
We accept reservations online with credit card payment only. Payment must be received online by credit card at time of reservation.

Student Fee
Students, please provide proof of full-time student status.

Refunds
If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed.

Walk-ins and payment by check
Walk-ins and payments by check are welcome, but must pay an additional $15 at the door. If you are paying by check, please make it payable to IABC-OC.

August 12 – IABC Summer Mixer

Join us on Tuesday, August 12, from 6 p.m. to 9 p.m. for an evening of networking with good food and good friends at the Studio at ROYCE — a fun and funky event space with an eclectic array of decorations, furniture and memorabilia, plus an open-air atrium. It’s the perfect place to spark your creativity!

When:
Tuesday, August 12, 2014
6 p.m. – 9 p.m.

Where:
The Studio at ROYCE
Royce Multimedia Productions
17500 Red Hill Ave., Ste. 160
Irvine, CA 92614

Cost:
IABC & NAWBO Members: $25 with online registration, $35 at the door
Non-Members: $40 with online registration, $50 at the door
Students:* $25 flat fee

REGISTER

Refunds If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event.

*Must be a full-time student and will be asked to provide a valid student ID. Students also must be 21 to enter and provide a valid drivers license.

July 8: Second Tuesday Luncheon — Celebrate Our ‘Independents’ with IABC-OC

Creating Winning Partnerships with Solo Practitioners
This July, we’re recognizing the value of independent contractors, solo practitioners, and small services firms. These focused, specialized collaborators make the most of their time and talents helping corporate clients maximize outreach and meet deadline-driven deliverables and objectives—all while doing more with less!

Hear our panel of experts cover the top partnership strategies your company should adopt to gain the most from client–‘independent’ relationships, such as:

  • Determining whether to hire an independent practitioner or employee
  • Keeping the partnership and lines of communication running smoothly
  • Maximizing your ROI with independent contractors

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa,
California 92626-1806
(714) 979-2400

Get Directions

Cost
IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00

REGISTER NOW

About Our Panel of Experts:
The ‘Independents Day’ Panel will include perspectives from both the solo practitioner and corporate client sides.

Mike MahoneyMike Mahoney
Orange County Copywriters
Mike is an award-winning copywriter and veteran business communicator with 20+ years of agency, client-side and freelance writing experience. He has crafted marketing communications, websites and integrated campaigns for more than 150 B2B and B2C brands, in industries ranging from healthcare and
medical devices to financial services and IT. Mike’s background includes work for many notable local corporations, including Experian, Toshiba, CoreLogic, Ingram Micro, Emulex, First American and Spireon.

Cara StewardCara Stewart
Remarx Media
Cara Stewart is a freelance writer, editor and content strategist with 19 years of experience. Before going solo in 2011, she developed a knack for knowing what clients want while owning and running two successful Orange County PR and marketing agencies. On the flip side, she learned how to hire (and fire)
communications professionals during a six-year stint working client side at the City of Anaheim, Ingram Micro and a tech startup. She cut her teeth as a staff reporter with the Orange County Register in 1995.

Denise DentonDenise Denton
Franchise Services, Inc.
As an assistant vice president of marketing communications, Denise leads the internal and external communications efforts in support of more than 400 franchisees worldwide for Franchise Services, Inc. She is a seasoned marketing professional with experience in all facets of marketing and communications
across a wide range of industries. She holds a Bachelor of Science in Marketing Management from Bentley University. Half of her current content marketing initiatives are being deployed with the help of a team of freelance writers.

Amy BrandaisModerator: Amy Brandais 
Amy The Writer
Amy Brandais, a.k.a. Amy The Writer, is passionate about strategic communications. She believes that any message important enough to be printed, posted, published or pontificated should be meticulously planned, painstakingly developed, and just as carefully delivered—no matter the medium. Amy holds a
Masters in Advertising and Public Relations from Michigan State University and is a three-time Helios winner for writing excellence.

REGISTER

Advanced Reservations We accept reservations online with credit card payment only.

Refunds If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed.

Walk-ins and payment by check Walk-ins and payments by check are welcome, but must pay an additional $15 at the door. If you are paying by check, please make it payable to IABC-OC.

June – Second Tuesday Luncheon: Integrating Social Media into B2B Marketing

It’s Not Just a Consumer Thing!
Social media is still considered a B2C marketer’s game. But the truth is that B2B marketing professionals can and should practice the same smart and effective social media strategies. And by doing so, B2B marketers can get all of the same benefits—brand awareness, quality leads, website traffic, business relationships, and increased sales—as their fun and trendier counterparts.

This case study will outline how Toshiba Telecommunication Systems Division (TSD)—manufacturer of business telephone systems—bravely endeavored to add a social media program to its B2B marketing and public relations efforts on a super tight budget—and surpassed its wildest expectations.

As Director of Marketing at Toshiba, Gail Miller enlisted public relations professional Teri Sawyer (T&Co.) and Certified Social Media Strategist Raleigh Gerber (TurnUpTheVolume) to create a truly integrated, successful B2B marketing trifecta.

Join us to learn:

  • Why more than 80% of B2B companies use social media marketing
  • How to integrate social media into your marketing and PR plan
  • What activity is the #1 key to success
  • Which social media platforms work for B2B, and which don’t
  • Tactics to engage and motivate the channel
  • What’s blog got to do with it?
  • And other secrets from the B2B social media marketing trenches

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806
(714) 979-2400
Get Directions

Cost
IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00

REGISTER NOW

 About our Panel
Gail_MillerGail Kathryn Miller, Marketing Evangelist
Gail Miller, has been the director of marketing for Toshiba Telecommunication Systems Division and Delphi, Packard Division as well as handled key marketing positions at ITT Cannon and Merrill Lynch.  A strategic marketing expert with more than 20 years of experience in marketing for Fortune 500 companies, Ms. Miller has developed integrated marketing programs, implemented social media programs and created branding programs for software and hardware for B2B companies.  She is adept at optimizing global resources and promoting innovative solutions in complex environments.  She can be reached at gail.kathryn.miller@gmail.com.

Raleigh_GerberRaleigh Gerber, Certified Social Media Strategist and Trainer
Raleigh Gerber is a certified social media strategist who develops and maintains social media campaigns for corporations, products, and professional services, including B2B, consumer and Global campaigns. She has proven success with social networking — Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Tumblr, blogs, etc.

Raleigh has recently developed, implemented and managed award-winning social media and blog programs for Toshiba America. She served as Social Media Strategist for Organo Gold, a global coffee company, where she grew its bi-lingual online community beyond 100k fans.

Raleigh’s expertise is in delineating and implementing social media marketing techniques that best support company communications and sales initiatives with a focus on expanding the brand’s online reputation, visibility, traffic, and engagement.

Teri_SawyerTeri_SawyerTeri Sawyer, PR Director, T&Co
Teri Sawyer runs T&Co., a virtual marketing, public relations, and social media agency where she brings together the right teams to service clients. T&Co. client experience includes ABC Sports, Deloitte & Touche, Mitsubishi Electric America, Toshiba, and Walt Disney Records. Clients have enjoyed media coverage on television news and in leading national press, including CNN, CNBC, ABC, CBS, NBC, Time Magazine, the Wall Street Journal, Associated Press, BusinessWeek, the Los Angeles Times, USA Today, and key trade publications.  T&Co. clients have also had visibility in major industry analyst reports, including Gartner. T&Co. has also launched successful social media programs for clients including D-Link and Toshiba’s Telecommunication Systems Division.

Teri draws on her 25+ years in public relations to develop and implement strategic public relations programs for consumer and business clients nationwide.  Her specialty is media relations, focused on providing image campaigns resulting in high-profile media coverage. She is a co-founder of the OC PR Divas women’s networking group and co-chairs the OC PRSA Mentorship Committee. She holds a BA in Journalism from CSU Long Beach.

REGISTER NOW