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How to Rise Above the Crowd

March 10, 2015
11:30 amto1:00 pm

Join us on Tuesday, March 10 for our next Second Tuesday Luncheon: “How to Rise Above the Crowd,” with Hank Blank.

According to Hank, in the “New Normal” of communications and marketing, your elevator speech doesn’t matter…instead, it’s all about your Google presence. Hank will share how to get your thought leadership on Google using social networking and how to create powerful word of mouth by building an energized personal network.

When
Tuesday, March 10, 2015
11:30 AM – 1:00 PM
Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
(714) 979-2400
Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with p
roof of full-time student status) $28.00
$15 increase at the door

REGISTER NOW

Headshot Hank BlankOur Speaker
Hank Blank runs Blank and Associates. He helps clients solve challenges through his knowledge and his network. Core competencies include advertising, public relations, social networking, and interactive solutions for companies. He also conducts agency reviews for clients and assists agencies with new business development.

Networking is the engine fueling these activities. Hank has spoken on networking to numerous organizations and companies throughout Southern California.

Hank has more than 25 years of advertising and marketing experience on some of the top brands throughout North America. He has worked at DDB Needham, J. Walter Thompson, Ross Roy and O’Leary and Partners on brands such as McDonald’s, S.C. Johnson, Warner Lambert, Century 21, Labatt’s Breweries, Kellogg’s, Campbell Soup and Unocal.

Hank has two children both of whom are available for adoption. He has run six marathons but doesn’t know why. Hank comes from a long line of nomads. His brother was born in Warsaw Poland, his sister in Beirut Lebanon and Hank was born in Toronto Canada.

You can check Hank Blank out by just doing a Google on Hank Blank or www.hankblank.com

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Instagram Marketing for Corporate Communicators

Did you know that Instagram generates higher average orders than Facebook, Pinterest and Twitter? And that Instagram offers brands nearly 60 times as much engagement as Facebook? If you are sensing that we’re in a Visual Marketing Revolution you’d be right.

Learn about what really works when it comes to Instagram marketing and the visual Internet especially when it comes to B2B brands and corporate initiatives.

New Media Pioneer Rochelle Veturis Coles will show you:

  • Why Instagram is NOT just a flavor-of-the-week fad of millennials
  • Why Instagram posts perform 58 times better than Facebook and 120 times better than Twitter
  • How to determine if Instagram marketing is right for your business
  • Six simple strategies you can use right away to get more REAL followers, more traffic to your website and more sales for your business – even if it’s a B2B

When
Tuesday, February 10, 2015
11:30 AM – 1:00 PM
Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
(714) 979-2400
Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with p
roof of full-time student status) $28.00
$15 increase at the door

REGISTER

Rochelle Veturis ColesROCHELLE VETURIS COLES
CEO, Public Relations & New Media Strategist
Rochelle@SisterActMedia.com

Rochelle Veturis Coles is the Creator & Executive Producer of Social Media Impact Secrets and the O.C. Social Media Summit. Last year alone, she worked with more than 200 newsprint, television, and online media outlets. Her consultancy works with entrepreneurs, high-level communicators, business, government and non-profit organizations to get them up to speed with the “socialmediasphere” through seminars and private coaching.

As a social media correspondent Rochelle has supported many inspired causes. A few of her favorites include the Children’s Hospital of Orange County, the Cameron Siemers Foundation, the Irvine Public Schools Foundation, Compassion International, HomeAid Orange County, Saddleback Church, and Baldwin Park Dogs.

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Annual Business Communications Forecast

Join us for our Annual Business Communications Forecast. Find out the top trends in communications and marketing tactics that will propel your strategies in the new year, including:

• Content management;
• Attracting and retaining top talent;
• Top Communications and Marketing technology trends;
…and more!

When
Tuesday, January 13, 2015
11:30 AM – 1:00 PM
Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
(714) 979-2400
Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door

REGISTER

Our Speakers:
Moderator – John Fabris
john fabrisJohn Fabris is a communications professional with skills forged on deadline in the fast-paced Southern California new industry. He speaks Content, Operations, Finance and regular-human-being — and is equally happy communicating with CEOs or 1st-Graders. Most recently, he was Deputy Editor of the Orange County Register, Riverside Press-Enterprise and Los Angeles Register. He held the No. 3 newsroom position, leading people who reported and produced those papers and their websites. He has been a writer, editor and web producer, and could be found on camera (ad-libbing interviews for a charity fashion show), or with his nose in a computer (tracking results on performance scorecards). Now, he’s in the hunt for a Communications Director job, or similar position in media relations or internal or external Communications.

Linda Duffy
, Ethos Human Capital Management
lindy duffyFounder and President of Ethos Human Capital Solutions, Linda has parlayed 25 years of executive human capital experience into a thriving business of recruiting, consulting, training, and organizational development. Known as “The People Problem Solver®,” Ethos Human Capital Solutions develops strategies for business leaders to get the right people, systems, and culture in place to achieve their goals. Ethos’ clients include high-tech businesses, manufacturing firms, non-profit organizations and sole practitioners, and it specializes in addressing the specific challenges of Founder-led and family-owned businesses.

Linda is a certified Senior Professional in Human Resources (SPHR), an international designation she has held since 1999. Linda earned a B.A. in Sociology and Political Science from Occidental College, and earned an M.B.A. from Webster University in 2012, where she is a member of the Delta Mu Delta honors society. Linda’s human capital expertise and authorship is featured in the 2012 book, “Roadmap to Success: America’s Top Intellectual Minds Map Out Successful Business Strategies,” alongside co-authors Deepak Chopra and Ken Blanchard.

Gary Szenderski, GoMobile Solutions
gary s picGary Szenderski (zen-der’-ski) is the Director of Brand Marketing at GoMobile Solutions. GoMobile Solutions (GMS) is the industry leader in providing modern marketing mobile solutions including mobile apps, mobile optimized websites and local market search optimization services providing exceptional technology, training, and support for companies and individuals seeking competitive mobile marketing solutions that can improve their business and lifestyle. Gary is branding specialist, internationally acclaimed as an expert on the subject.

Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition — Brand or line extensions, new product launches, market development, going public etc. He also conducts planning and marketing seminars for owners of large and small businesses facing expansion and other change related issues. In addition, Gary is a published author, often quoted marketing expert, and instructor at the University of California in Irvine, teaching marketing.

Jill Taylor, IBM
Jill Taylor - IBMJill Taylor brings 20 years of marketing and communications experience to her role as Program Director, Worldwide Demand Generation, for IBM’s Enterprise Content Management brand. In this position, she leads a talented and global team of marketing professionals responsible for generating pipeline via multiple channels from digital campaigns to social media to face-to-face events. In previous IBM positions, she managed demand generation for Smarter Cities, launched IBM’s Smarter Counter Fraud brand, and was involved in the early campaigns for IBM’s Watson.

Prior to joining IBM, Jill was Director of Marketing and Business Development for Alcone Marketing Group and held marketing positions in other high-tech companies. A graduate of UCLA with a degree in English, Jill currently lives in Orange County, CA, where she is a life-long Dallas Cowboys fan and passionate weekend golfer.

Jesse Valencia, NDM Communications
jesse valenciaAs President of NDM Communications, Jesse Valencia is best known for his professional acumen and broad creative vision. He has more than 20 years of experience in advertising with extensive knowledge in digital and print media. Jesse attended Don Bosco Technical Institute where he majored in Graphic Arts for his technical degree. Jesse later attended California State University Fullerton, majoring in business with an emphasis in marketing. He personally directs his team of creative experts through strategic planning, innovative creativity, collaborative project management, and business development daily.

Scott’s Parking Policy: Lunch and Dinner is $3.00 per vehicle.  Complimentary Self Park is available in the underground structure

Planning Your Mobile Marketing Strategy

It’s clear that mobile devices are having a profound impact on how we communicate and engage with our audience and customers.  Marketers and business owners alike need to have a better understanding of the digital landscape, with the realization that the environment is changing incredibly quickly – mobile plays a major part in this transformation!

Please join us to learn the importance of adding mobile capabilities to your digital marketing plans, while discovering tactical recommendations for creating and implementing your mobile marketing strategy.

When
Tuesday, November 11, 2014
11:30 AM – 1:00 PM
Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
(714) 979-2400
Costs
IABC Members $35.00
NAWBO Members $35.00
Non-member Registration $45.00
Student (with proof of full-time student status) $25.00

REGISTER NOW

Tim CallenAbout the Speaker
Tim Callen, MBA, MA
Adjunct Professor
University of California at Irvine

Tim Callen has been involved in the high tech industry for more than 25 years, including 20-plus years of high tech marketing experience.  He has had direct experience with multiple aspects of Internet technology and marketing, including Web site definition, development, design, deployment, and ongoing marketing efforts. Tim has served in a consultant capacity for a number of companies in various industries in support of their Web initiatives.  As an Instructor for the UC Irvine Extension program, Tim serves on a variety of Web marketing advisory boards and conducts webinars and seminars on behalf of the University.  He is a Senior Technical Instructor for Kofax, Inc. and Managing Partner of The RBT Agency.

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