|May 12, 2015|
|11:30 am||to||1:00 pm|
Social media is our modern go-to tool for being visible, spreading news, inviting engagement, and reaching customers. It’s fun! It’s open! It’s exciting! It also has aspects of the creepy, the risky, and the leaky. All sides must be managed for corporate well-being.
Join us on Tuesday, May 12 for our Network and Knowledge Series featuring MarCom:Interactive CEO Linda Zimmer who will discussing social media and visibility management.
Zimmer, a veteran digital strategist and marketer, will walk you through five essentials for smartly managing your online visibility. She’ll also talk about using automated social media tools, spotting social engineering, digital stepping-stones along the successful customer journey, and some practical policies and tools for being social.
Tuesday, May 12, 2015
11:30 AM – 1:00 PM
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door
President and CEO, MarCom:Interactive
Linda Zimmer is President and CEO of MarCom:Interactive. She specializes in wicked-smart marketing for the modern marketplace. Linda is a marketing strategist, a digital business specialist, and a new media educator, with more than 30 years experience devoted to digital business practices. She is also certified as an information privacy manager by the International Association of Privacy Professionals. Combining her marketing and data privacy expertise, she helps companies be savvy about the customer information they access, gather, and process to avoid corporate data leaks and to keep customer trust. Linda is a member of the President’s National Strategy for Trusted Identities in Cyberspace initiative, developing standards that enable the transacting of online business while ensuring and enhancing personal identity security. MarCom:Interactive serves an international clientele. Their client list includes Nike, J&J, Intel, Heinz, the FDA, city, state and federal government agencies, and large and small nonprofits.