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February 2017 – President’s Letter

When communications professionals use the word engagement these days, more often than not the conversation touches on analytics. I’m going to go old school and talk about that term in a different context. It’s become fashionable these days to avoid professional memberships. With so many choices and different events, the idea of committing to one […]

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January 2017 – President’s Letter

The blank page staring me in the face when I sat down to write this letter serves as a fitting metaphor for my new role as President of IABC Orange County. Questions swirl: What do we want our Chapter to accomplish in the coming year? How will we prioritize our objectives? Where are the biggest […]

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Four Traits Common to Leadership and Personal Branding

In his book, “The One Thing You Need to Know… About Great Managing, Great Leading and Sustained Individual Success”, Marcus Buckingham identifies five needs shared by all of humanity; the need for security, community, clarity, authority, and respect. He goes on to suggest that these five needs should command our greatest attention in our quest […]

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