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Identify, share and apply the world’s most effective communication practices

Corporate Social Responsibility

September 15, 2015
11:30 amto1:00 pm

Corporate Social Responsibility (CSR): What does it mean to your organization? Whether it’s workplace giving or volunteerism campaigns on a local level, or worldwide initiatives impacting the global communities your company serves, CSR is a key component of a corporation’s net worth to employees, customers and stakeholders alike.

Chapter Sponsor
UCI Extension logo

 

We invite you to meet some of Orange County’s thought leaders who are CSR leaders in their respective industries. Please join us on Tuesday, September 15 to hear from a panel of “CSR Superstars” from well-known organizations including Toyota Motor Sales, LEDTronics, and IBM. Tyler Wagner from the thinkPARALLAX agency will lead the conversation to share experiences in developing a company’s culture around giving, environmental responsibility, program development and employee engagement.

Event Sponsor
thinkParallax logo

 

When
Tuesday, September 15, 2015
11:30 AM – 1:00 PM

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
Get Directions
(714) 979-2400

Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door

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IABC/OC Gives Back – 2015

At our September 15 Knowledge & Network Lunch, we are honored to partner with Habitat for Humanity once again in recognition of our country’s National Day of Service. We invite you to make a huge difference in the lives of three Orange County families who have recently purchased a home through Habitat for Humanity of Orange County. Please check back for more details.

Guest Panelists

Tyler WagnerTyler Wagner – Moderator
Account Strategist
thinkPARALLAX

A natural leader with a passion for giving back, Tyler brings enthusiasm and creativity to every endeavor. With a wealth of experience in client services, creative strategy, copywriting and design, Tyler enjoys transforming big ideas into tangible results, and sharpening fuzzy concepts into focused messages. Originally from Lincoln, Nebraska, he earned his BA from the University of Missouri, professional certificates in graphic design and web design from the Digital Arts Center at UCSD and completed the GRI Certified G4 Sustainability Reporting Course (administered by ISOS Group) in 2014.

Ryan-McMullanRyan McMullan
Environmental & Safety Manager
Toyota Motor Sales

Ryan McMullan leads several EHS and Sustainability programs in the Environmental, HazMat, and Safety division of Corporate Responsibility at Toyota Motor Sales.  As a student of the Toyota Production System and adult education, he has been advancing engagement in the operational environmental and safety missions of the company.  In addition to managing EHS compliance, he develops sustainability strategy for North America, including recycling, energy conservation, greenhouse gas inventories, and corporate planning.

He earned his Master’s degree in Corporate Environmental Management from the Bren School at UC Santa Barbara and his Bachelor’s degree from Rice University.

Mark StefanosMark Stefanos
Corporate Citizenship and Corporate Affairs Manager
IBM

Mark Stefanos is IBM’s Corporate Citizenship and Corporate Affairs Manager covering Southern California, Nevada and Hawaii. In this role, he works to advance IBM’s philanthropic agenda, directed at bolstering STEM education, workforce development and veteran support. Mark is a Southern California native and graduate of UCLA and the Coro Fellowship in Public Affairs.

Pervaiz LodhiePervaiz Lodhie
Founder & President
LEDTronics, Inc.

Educated and trained as a Mechanical Engineer, Pervaiz Lodhie’s entrepreneurial spirit brought him to the United States, where he was able in 1983 to fulfill his vision of creating a successful LED lighting company – LEDtronics, Inc., of Torrance, California.

He and his company continue to be at the leading edge of eco-conscious LED lighting technologies, providing unique solutions for such Fortune 500 companies and U.S. Government entities.

Pervaiz Lodhie also leads a large philanthropic program – “Pehli Kiran” (First Ray of Light) – which funds programs that provide educational and healthcare opportunities to women, men and children of poverty in Pakistan. He is also one of the founding directors of the National Commission for Human Development Fund (NCHD) – Pakistan Human Development Fund (PHDF), of which other contributing and active directors and members are The Melinda & Bill Gates Foundation, Pakistani Diaspora and other large international foundations.

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Branding: School’s in Session at UC Irvine

August 11, 2015
6:30 pmto8:30 pm

Brand is everything for your organization – especially as you expand or undergo change.

So in place of our usual monthly luncheon, our August 11 event will be a special two-hour evening branding workshop that you won’t want to miss.

We’re taking you back to school for a professional development course at UC Irvine. Branding expert and UCI Extension instructor Gary Szenderski will teach a condensed, interactive version of his 6-week class — for less than the cost of a college text book.

You will learn from start to finish how to launch or move your product, company, or personal brand to reach its maximum potential. Gary will introduce a branding matrix tool. We’ll work together through a step-by-step process for branding an organization.

Elements include:

  • Purpose: Where do we want to be?
  • Positioning: How do we stack up against the competition?
  • Promise: How do we appear? How do we want to appear?
  • Brand stewardship: Keeping on track.

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When
Tuesday, August 11, 2015
6:30 – 8:30 p.m.

Where
UCI Student Center & Event Services
University of California, Irvine
Student Center – Newport Beach Room (A311)
Irvine, California 92697-2050

Parking: If you will be attending the workshop please park in the Student Center Parking Structure at the corner of Pereira Drive and W. Peltason Drive in Irvine. The Student Center is directly across Pereira Drive. Cost is $10 per car. Please arrive early to allow several minutes to park and make your way to the meeting room.  View Map

Costs
IABC Members $55.00
NAWBO Members $55.00
Non-member Registration $70.00
Student (with proof of full-time student status) $55.00
$15 increase at the door

Note: Dinner will be provided.

Our Speaker
GARY SZENDERSKI
Marketing Instructor, UCI Extension

gary-szenderski-108x144UCI Extension marketing instructor Gary Szenderski (zen-der’-ski) is a branding specialist, internationally acclaimed as an expert on the subject. He frequently speaks and writes on the topic of emerging brands and companies in transition – brand or line extensions, new product launches, market development, going public, etc. He also conducts planning and marketing seminars for owners of any business facing expansion and other change-related issues. Gary owns SZEN Marketing and is the author of “Book of Szen.” His experience includes work for DHL, FOX Broadcasting, T-Mobile, and Samsung. He holds a B.S. in Communication from the University of Toledo.

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Creating Compelling and Effective Visual Presentations

July 14, 2015
11:30 amto1:00 pm

Join us on Tuesday, July 14 when we will offer a helpful and informative topic that many of us may struggle with on occasion: The creation of compelling and effective visual presentations.

Michael Scofield, an Assistant Professor of Health Information Management at Loma Linda University, will discuss “How NOT to Abuse PowerPoint (and Torment Your Audience).” You’ll learn tips and techniques on how to improve your presentations and how to avoid the common pitfalls that can distract audiences from receiving your messages.

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M Scofield photoAbout our Speaker:
Michael Scofield is an Asst. Professor of Health Information Management at Loma Linda University. He is a frequent speaker and author in topics of data management, data quality, data visualization, and data warehousing. His professional experience includes education, finance, and manufacturing industries.   He has shared his knowledge in his areas of expertise to audiences across the United States, and has also extended his speaking engagements into Canada, Australia, and the United Kingdom.

Where:
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806
(714) 979-2400

When:
Tuesday, July 14, 2015
11:30 AM – 1:00 PM

Cost:
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $27.50

REGISTER

 

Achieving SEO Success

Please join us for our Network and Knowledge Luncheon on Tuesday, June 9, where we welcome Steve Kinney, President and CEO of Search Optimizers. Steve will present attendees with a high-level view of topics most relevant to organizations looking to start or improve Search Engine Optimization campaigns:

  • Why is SEO important?
  • What is high-end SEO?
  • What affects ranking?
  • What are effective SEO strategies?
  • Tips for employing an effective SEO campaign

These topics are part of Steve’s 13-week UCI Internet Marketing course, and will provide you with the tools to get a jumpstart on your SEO knowledge and execution strategy.

When
Tuesday, June 9, 2015
11:30 AM – 1:00 PM

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
Get Directions
(714) 979-2400

Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door

REGISTER NOW

Our Speaker:

kenneySteve Kinney
Founder and President, Search Optimizers
Steve is the founder and president of Search Optimizers, a marketing instructor, workflow consultant and software engineer. Steve served in the Naval Reserves from 1985 to 1992.  In 1994, he joined FileNet, designing and building high-end, scalable software toolkits for 460 of the Fortune 500 companies. Steve started Search Optimizers in 1997, the same year that Google was born.

Steve is also a co-instructor of the Search Engine Marketing class for the University of California Irvine Extension Program and is on the advisory committee for their Internet Marketing Program.

Steve is the proud father to his daughter, Cassie.  He’s also an avid rollerblader and enjoys mountain biking and an occasional bungee jump.

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