Welcome to IABC Orange County
Identify, share and apply the world’s most effective communication practices

Planning Your Mobile Marketing Strategy

It’s clear that mobile devices are having a profound impact on how we communicate and engage with our audience and customers.  Marketers and business owners alike need to have a better understanding of the digital landscape, with the realization that the environment is changing incredibly quickly – mobile plays a major part in this transformation!

Please join us to learn the importance of adding mobile capabilities to your digital marketing plans, while discovering tactical recommendations for creating and implementing your mobile marketing strategy.

Tuesday, November 11, 2014
11:30 AM – 1:00 PM
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
(714) 979-2400
IABC Members $35.00
NAWBO Members $35.00
Non-member Registration $45.00
Student (with proof of full-time student status) $25.00


Tim CallenAbout the Speaker
Tim Callen, MBA, MA
Adjunct Professor
University of California at Irvine

Tim Callen has been involved in the high tech industry for more than 25 years, including 20-plus years of high tech marketing experience.  He has had direct experience with multiple aspects of Internet technology and marketing, including Web site definition, development, design, deployment, and ongoing marketing efforts. Tim has served in a consultant capacity for a number of companies in various industries in support of their Web initiatives.  As an Instructor for the UC Irvine Extension program, Tim serves on a variety of Web marketing advisory boards and conducts webinars and seminars on behalf of the University.  He is a Senior Technical Instructor for Kofax, Inc. and Managing Partner of The RBT Agency.


Know Thy Customer: Using the Power of Research to Achieve Maximum Impact

Research is often a step in the development of a marketing or communications strategy that is overlooked, forgotten, skipped over, sidestepped or simply omitted altogether.  Even seasoned professional communicators and marketers tend to make critical business decisions based either on previous experience or gut feelings. Sometimes, we’re right on target.  But when we’re not, those decisions can cost our companies and clients thousands (or even millions) of dollars!

If you’ve ever found yourself second-guessing the outcomes of your campaigns, it might be time to consider adding a sound research component to your strategy.

On Tuesday, October 14, IABC-OC invites you to join us for our Second Tuesday Luncheon to learn more about how you can develop your own winning research strategy. Angelo Ponzi, Co-Founder, Chief Marketing & Strategy Officer at Strategic Market Intelligence, will share his best practices on research methodologies from various business-to-consumer (B2C) and business-to-business (B2B) clients including Kendall-Jackson Wines, Callaway Coastal Wine, H-E-B Grocery Company, Western Digital and IQMS, a leading developer of manufacturing and enterprise resource planning (ERP) software.

Tuesday, October 14, 2014
11:30 AM – 1:00 PM
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806
(714) 979-2400
IABC Members
NAWBO Members
Non-member Registration
Student (with proof of full-time student status)


Aponzi 2About the Speaker
Angelo Ponzi
Co-Founder, Chief Marketing & Strategy Officer
Strategic Market Intelligence

Angelo brings more than 25 years of business experience in sales, marketing, branding, strategic planning and research to Strategic Market Intelligence. His expertise includes developing and directing comprehensive market/product research, branding and communications plans for a variety of business-to-business, consumer, medical, package goods, general retail, fast food, financial and high-tech clients.  He has led both small and large teams at global, national, regional and start-up companies, in addition to leading initiatives at all stages of the product lifecycle, from inception to implementation. Prior to founding Strategic Market Intelligence, he was a senior level business/marketing consultant, a director of client services & business development, and an executive vice president/director of marketing services.


September 9 – Winning Ideas from OC Corporate Social Responsibility Champions

What does corporate responsibility mean to your organization?
Join us on Tuesday, September 9 for a conversation about corporate social responsibility (CSR) with a panel of executives from pioneering Southern California companies—Chicken of the Sea, Ford Motor Company, Earth Friendly Products and Sempra Energy.

Tyler Wagner from Think Parallax will lead the conversation to share experiences in developing a company’s culture around giving, environmental responsibility, program development, and employee engagement.

We also invite you to participate in the IABC/OC 9/11 National Day of Service tribute activity.  IABC is pleased to partner with Habitat for Humanity of Orange County as we create welcome baskets for families who recently secured a Habitat OC home. Your contribution to the welcome baskets is appreciated. You may bring your items to the meeting and we will provide them directly to Habitat.  Learn more about the families and their needed items.

Bring your questions and learn how to help develop an organization’s positive impact through its activities involving the environment, communities and stakeholders.

Scott’s Seafood
3300 Bristol St.,
Costa Mesa, CA 92626-1806
Get Directions

IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00

Register Now

Our Guest Panel
Tyler WagnerTyler Wagner– Moderator Account Strategist, Think Parallax
As an Account Strategist at Think Parallax (a full-service creative agency located in Encinitas) Tyler is passionate about “building brands with purpose.” With a wealth of experience in creative strategy, copywriting and design, Tyler enjoys transforming big ideas into tangible results, and sharpening fuzzy concepts into focused messages for clients like International Paper, Hammermill, NextEra Energy, and Qualcomm among others. Originally from Lincoln, Nebraska, he earned his BA from the University of Missouri, Columbia; holds professional certificates in graphic and web design from the Digital Arts Center at UC San Diego; and completed the GRI Certified G4 Sustainability Reporting Course in 2014. Outside the office, Tyler has chronicled his journey as a cancer-survivor on his blog (GoTeamTyler.com) and enjoys spending his free time on his bike, in the great outdoors, or in the kitchen with his wife Natasha and their dog Bernell.

David RozsmanDavid Roszmann Chief Operating Officer, Chicken of the Sea
As chief operating officer, David Roszmann plans and manages all operations for San Diego-based Chicken of the Sea. Prior to joining Chicken of the Sea in 2013, Roszmann was a principal with Boston Consulting Group for seven years, specializing in consumer goods and corporate transformations. His previous experience includes 13 years in the U.S. Air Force as an F-16 fighter pilot. During his Air Force career, he served in a variety of capacities including personal assistant to the Secretary and Deputy Secretary of Defense, deputy command of the U.S. Air Force’s Global Crisis Response Centers, and speechwriter and strategy officer for the Office of the Chief of Staff of the U.S. Air Force. He also was a member of an F-16 air show demonstration team. Roszmann holds a bachelor’s degree from the U.S. Air Force Academy and a master’s degree in Organizational Management from The George Washington University and a master’s in Military Science and Logistics from the U.S. Marine Corps Command and Staff College.

Debra HDebra Hotaling Ford Motor Company
Debra Hotaling leads Ford Motor Company’s communications team in the western United States. Prior to her tenure with Ford, Hotaling was a partner with the public relations firm Fleishman-Hillard specializing in corporate reputation management. She also served as global co-chair for the organization’s sustainability and renewable energy practice group. Earlier, Hotaling headed the communications team for LA-based homebuilder KB Home. During her career, Hotaling has worked as features writer for the Los Angeles Times, was a regular commentator for American Public Media’s “Marketplace” and taught at the University of Southern California while completing a Ph.D. in American literature. Hotaling currently serves on the board of the California Women’s Law Center. She is a fourth generation Southern Californian.

Vivian Panou Director of Special Events and Projects, Earth Friendly Products
Vivian Panou is the director of special events and projects at Earth Friendly Products: the manufacturer of ECOS, the world’s top selling green laundry detergent. In her post, Panou communicates Earth Friendly’s sustainability mission and products with the press, school children, parent groups and professional organizations through live presentations and events. Panou also organizes relationships between the company and non-profit organizations which strive to improve people’s health and that of the environment like Grades of Green, Sustainable Business Council, the National Women’s History Museum, Cystic Fibrosis Association, Autism Hope Alliance, and the Nancy Yeary Women’s Cancer Research Foundation of which she serves on the board of directors. Prior to joining Earth Friendly Products, Panou was a television reporter in Chicago and Greece and today puts “ink to paper” as an online writer for EXAMINER.com. Vivian Panou is fueled to spread the news of leading a sustainable business and life by her two daughters, Katerina, age 10 and Aria, Age 8.

Erich KochErin Koch Corporate Responsibility and Communications Manager, Sempra Energy
Erin Koch is corporate responsibility and communications manager for Sempra Energy, a San Diego-based Fortune 500 energy services holding company whose subsidiaries serve more than 31 million consumers worldwide. Koch writes the company’s annual corporate responsibility report and describes the company’s performance and business approach to a wide range of audiences, from investors and elected officials to employees and community leaders. Before joining Sempra, Koch was director of a PR agency where he worked to support several contentious regional infrastructure projects including an effort to relocate the San Diego International Airport to a military base and a proposal to build a toll road through the edge of a state park in southern Orange County. Koch also served as communications director to a U.S. congressman, field representative to a state assembly member and communications and policy aide to two county supervisors. A graduate of Stanford University, Koch lives in Chula Vista, California with his wife and three children.


Advanced Reservations
We accept reservations online with credit card payment only. Payment must be received online by credit card at time of reservation.

Student Fee
Students, please provide proof of full-time student status.

If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed.

Walk-ins and payment by check
Walk-ins and payments by check are welcome, but must pay an additional $15 at the door. If you are paying by check, please make it payable to IABC-OC.

August 12 – IABC Summer Mixer

Join us on Tuesday, August 12, from 6 p.m. to 9 p.m. for an evening of networking with good food and good friends at the Studio at ROYCE — a fun and funky event space with an eclectic array of decorations, furniture and memorabilia, plus an open-air atrium. It’s the perfect place to spark your creativity!

Tuesday, August 12, 2014
6 p.m. – 9 p.m.

The Studio at ROYCE
Royce Multimedia Productions
17500 Red Hill Ave., Ste. 160
Irvine, CA 92614

IABC & NAWBO Members: $25 with online registration, $35 at the door
Non-Members: $40 with online registration, $50 at the door
Students:* $25 flat fee


Refunds If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event.

*Must be a full-time student and will be asked to provide a valid student ID. Students also must be 21 to enter and provide a valid drivers license.