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Identify, share and apply the world’s most effective communication practices

Social Media: “Managing Visibility”

May 12, 2015
11:30 amto1:00 pm

Social media is our modern go-to tool for being visible, spreading news, inviting engagement, and reaching customers. It’s fun! It’s open! It’s exciting! It also has aspects of the creepy, the risky, and the leaky. All sides must be managed for corporate well-being.

Join us on Tuesday, May 12 for our Network and Knowledge Series featuring MarCom:Interactive CEO Linda Zimmer who will discussing social media and visibility management.

Zimmer, a veteran digital strategist and marketer, will walk you through five essentials for smartly managing your online visibility. She’ll also talk about using automated social media tools, spotting social engineering, digital stepping-stones along the successful customer journey, and some practical policies and tools for being social.

REGISTER NOW

When
Tuesday, May 12, 2015
11:30 AM – 1:00 PM

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
Get Directions
(714) 979-2400

Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door

Our Speaker
LINDA ZIMMER
President and CEO, MarCom:Interactive

Linda ZimmerLinda Zimmer is President and CEO of MarCom:Interactive. She specializes in wicked-smart marketing for the modern marketplace. Linda is a marketing strategist, a digital business specialist, and a new media educator, with more than 30 years experience devoted to digital business practices. She is also certified as an information privacy manager by the International Association of Privacy Professionals.  Combining her marketing and data privacy expertise, she helps companies be savvy about the customer information they access, gather, and process to avoid corporate data leaks and to keep customer trust. Linda is a member of the President’s National Strategy for Trusted Identities in Cyberspace initiative, developing standards that enable the transacting of online business while ensuring and enhancing personal identity security. MarCom:Interactive serves an international clientele.  Their client list includes Nike, J&J, Intel, Heinz, the FDA, city, state and federal government agencies, and large and small nonprofits.

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Be an All-Star Communicator with Ann Wylie and Shel Holtz

IABC Pacific Plains Region will present the 2015 All-Star Communications Workshop in Minneapolis April 27-28. This “spring training” for public relations, marketing and communications professionals throughout the region will feature industry leaders Ann Wylie and Shel Holtz. Wylie, who has conducted writing workshops throughout the world, will train attendees to become all-star storytellers; and communications guru Holtz will discuss the steps necessary to create home run digital communications.

In addition to Wylie and Holtz, the schedule includes a keynote by the Minnesota Twins’ Kevin Smith. Smith will share the communications strategy behind last summer’s MLB All-Star Game held at Target Field in Minneapolis. For those interested, a networking event will be held in conjunction with the Minnesota Twins’ game against Detroit that Monday evening. Purchase tickets to join other professionals in your field for a night out at the ballpark!

Overnight accommodations are being provided at a special rate of $118 per night by the Hyatt Place Minneapolis Downtown. The rate is being offered for a limited time, based on availability. Please mention IABC Pacific Plains Region when reserving your room.

Learn more  about the workshop and register today!

Empowering Enterprise Change and Engagement Through Co-Creation

Join us on Tuesday, April 14 for our next Second Tuesday Luncheon with Preston Lewis, CEO of Intactic: “Empowering Enterprise Change & Engagement Through Co-Creation.”  One of the most powerful catalysts to facilitate change is involving employees in the generation of ideas that address an organization’s most pressing challenges. By opening up these important conversations, individuals feel a part of—rather than on the sidelines of—the true game of business.

Preston Lewis will share methods for how to drive co-creation efforts within your company to facilitate change initiatives and engage employees at all levels. Participants will be led through a series of pointed inquiries, facilitating breakthrough thinking and leading to significant improvements in both employee engagement and leadership support.

Participants will learn:

  • How to position communications as a catalyst for co-creation
  • How to build a holistic engagement strategy, supported by multi-disciplinary communications
  • How to use emerging crowd-sourcing technologies to drive engagement efforts

REGISTER NOW

When
Tuesday, April 14, 2015
11:30 AM – 1:00 PM
Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
(714) 979-2400
Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door

Our Speaker
PRESTON LEWIS CEO of Intactic

iabc apr 2015 speakerPreston Lewis is an energetic and creative leader that helps companies solve complex problems through communication and design. He is a sought after expert in change communications, employee engagement, internal communications and enterprise transformation and often travels the globe speaking to people about the future of work. When he is not busy facilitating new levels of thinking, Preston is partnering with experienced leaders implementing communication and behavior change campaigns for some the world’s largest and most successful companies including Starbucks, Genentech, Roche, Nortel Networks, NASDAQ, GE and HP.

REGISTER

March 18 – IABC Happy Hour at JT Schmid’s

Save the date and grab a friend … because IABC-OC’s evening mixer and recruiting event is coming up March 18 at JT Schmid’s. It’s a chance to network over a cold craft beer or wine – and a cool way to introduce O.C. communicators to our organization.
LOCATION:
The Brewmaster’s Room
JT Schmid’s Restaurant and Brewery at The District.
2415 Park Ave., Tustin, CA 92782
DIRECTIONS
IABC and NAWBO members $10, non-members $15, students $8.  Complimentary light hors d’oeuvres, while supplies last. Drinks and food available at happy-hour prices.