Join us for our Annual Business Communications Forecast. Find out the top trends in communications and marketing tactics that will propel your strategies in the new year, including:
• Content management;
• Attracting and retaining top talent;
• Top Communications and Marketing technology trends;
Tuesday, January 13, 2015
11:30 AM – 1:00 PM
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door
Moderator – John Fabris
John Fabris is a communications professional with skills forged on deadline in the fast-paced Southern California new industry. He speaks Content, Operations, Finance and regular-human-being — and is equally happy communicating with CEOs or 1st-Graders. Most recently, he was Deputy Editor of the Orange County Register, Riverside Press-Enterprise and Los Angeles Register. He held the No. 3 newsroom position, leading people who reported and produced those papers and their websites. He has been a writer, editor and web producer, and could be found on camera (ad-libbing interviews for a charity fashion show), or with his nose in a computer (tracking results on performance scorecards). Now, he’s in the hunt for a Communications Director job, or similar position in media relations or internal or external Communications.
Linda Duffy, Ethos Human Capital Management
Founder and President of Ethos Human Capital Solutions, Linda has parlayed 25 years of executive human capital experience into a thriving business of recruiting, consulting, training, and organizational development. Known as “The People Problem Solver®,” Ethos Human Capital Solutions develops strategies for business leaders to get the right people, systems, and culture in place to achieve their goals. Ethos’ clients include high-tech businesses, manufacturing firms, non-profit organizations and sole practitioners, and it specializes in addressing the specific challenges of Founder-led and family-owned businesses.
Linda is a certified Senior Professional in Human Resources (SPHR), an international designation she has held since 1999. Linda earned a B.A. in Sociology and Political Science from Occidental College, and earned an M.B.A. from Webster University in 2012, where she is a member of the Delta Mu Delta honors society. Linda’s human capital expertise and authorship is featured in the 2012 book, “Roadmap to Success: America’s Top Intellectual Minds Map Out Successful Business Strategies,” alongside co-authors Deepak Chopra and Ken Blanchard.
Gary Szenderski, GoMobile Solutions
Gary Szenderski (zen-der’-ski) is the Director of Brand Marketing at GoMobile Solutions. GoMobile Solutions (GMS) is the industry leader in providing modern marketing mobile solutions including mobile apps, mobile optimized websites and local market search optimization services providing exceptional technology, training, and support for companies and individuals seeking competitive mobile marketing solutions that can improve their business and lifestyle. Gary is branding specialist, internationally acclaimed as an expert on the subject.
Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition — Brand or line extensions, new product launches, market development, going public etc. He also conducts planning and marketing seminars for owners of large and small businesses facing expansion and other change related issues. In addition, Gary is a published author, often quoted marketing expert, and instructor at the University of California in Irvine, teaching marketing.
Jill Taylor, IBM
Jill Taylor brings 20 years of marketing and communications experience to her role as Program Director, Worldwide Demand Generation, for IBM’s Enterprise Content Management brand. In this position, she leads a talented and global team of marketing professionals responsible for generating pipeline via multiple channels from digital campaigns to social media to face-to-face events. In previous IBM positions, she managed demand generation for Smarter Cities, launched IBM’s Smarter Counter Fraud brand, and was involved in the early campaigns for IBM’s Watson.
Prior to joining IBM, Jill was Director of Marketing and Business Development for Alcone Marketing Group and held marketing positions in other high-tech companies. A graduate of UCLA with a degree in English, Jill currently lives in Orange County, CA, where she is a life-long Dallas Cowboys fan and passionate weekend golfer.
Jesse Valencia, NDM Communications
As President of NDM Communications, Jesse Valencia is best known for his professional acumen and broad creative vision. He has more than 20 years of experience in advertising with extensive knowledge in digital and print media. Jesse attended Don Bosco Technical Institute where he majored in Graphic Arts for his technical degree. Jesse later attended California State University Fullerton, majoring in business with an emphasis in marketing. He personally directs his team of creative experts through strategic planning, innovative creativity, collaborative project management, and business development daily.
Scott’s Parking Policy: Lunch and Dinner is $3.00 per vehicle. Complimentary Self Park is available in the underground structure