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Branding: School’s in Session at UC Irvine

August 11, 2015
6:30 pmto8:30 pm

Brand is everything for your organization – especially as you expand or undergo change.

So in place of our usual monthly luncheon, our August 11 event will be a special two-hour evening branding workshop that you won’t want to miss.

We’re taking you back to school for a professional development course at UC Irvine. Branding expert and UCI Extension instructor Gary Szenderski will teach a condensed, interactive version of his 6-week class — for less than the cost of a college text book.

You will learn from start to finish how to launch or move your product, company, or personal brand to reach its maximum potential. Gary will introduce a branding matrix tool. We’ll work together through a step-by-step process for branding an organization.

Elements include:

  • Purpose: Where do we want to be?
  • Positioning: How do we stack up against the competition?
  • Promise: How do we appear? How do we want to appear?
  • Brand stewardship: Keeping on track.

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When
Tuesday, August 11, 2015
6:30 – 8:30 p.m.

Where
UCI Student Center & Event Services
University of California, Irvine
Student Center – Newport Beach Room (A311)
Irvine, California 92697-2050

Parking: If you will be attending the workshop please park in the Student Center Parking Structure at the corner of Pereira Drive and W. Peltason Drive in Irvine. The Student Center is directly across Pereira Drive. Cost is $10 per car. Please arrive early to allow several minutes to park and make your way to the meeting room.  View Map

Costs
IABC Members $55.00
NAWBO Members $55.00
Non-member Registration $70.00
Student (with proof of full-time student status) $55.00
$15 increase at the door

Note: Dinner will be provided.

Our Speaker
GARY SZENDERSKI
Marketing Instructor, UCI Extension

gary-szenderski-108x144UCI Extension marketing instructor Gary Szenderski (zen-der’-ski) is a branding specialist, internationally acclaimed as an expert on the subject. He frequently speaks and writes on the topic of emerging brands and companies in transition – brand or line extensions, new product launches, market development, going public, etc. He also conducts planning and marketing seminars for owners of any business facing expansion and other change-related issues. Gary owns SZEN Marketing and is the author of “Book of Szen.” His experience includes work for DHL, FOX Broadcasting, T-Mobile, and Samsung. He holds a B.S. in Communication from the University of Toledo.

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Creating Compelling and Effective Visual Presentations

July 14, 2015
11:30 amto1:00 pm

Join us on Tuesday, July 14 when we will offer a helpful and informative topic that many of us may struggle with on occasion: The creation of compelling and effective visual presentations.

Michael Scofield, an Assistant Professor of Health Information Management at Loma Linda University, will discuss “How NOT to Abuse PowerPoint (and Torment Your Audience).” You’ll learn tips and techniques on how to improve your presentations and how to avoid the common pitfalls that can distract audiences from receiving your messages.

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M Scofield photoAbout our Speaker:
Michael Scofield is an Asst. Professor of Health Information Management at Loma Linda University. He is a frequent speaker and author in topics of data management, data quality, data visualization, and data warehousing. His professional experience includes education, finance, and manufacturing industries.   He has shared his knowledge in his areas of expertise to audiences across the United States, and has also extended his speaking engagements into Canada, Australia, and the United Kingdom.

Where:
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806
(714) 979-2400

When:
Tuesday, July 14, 2015
11:30 AM – 1:00 PM

Cost:
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $27.50

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Achieving SEO Success

Please join us for our Network and Knowledge Luncheon on Tuesday, June 9, where we welcome Steve Kinney, President and CEO of Search Optimizers. Steve will present attendees with a high-level view of topics most relevant to organizations looking to start or improve Search Engine Optimization campaigns:

  • Why is SEO important?
  • What is high-end SEO?
  • What affects ranking?
  • What are effective SEO strategies?
  • Tips for employing an effective SEO campaign

These topics are part of Steve’s 13-week UCI Internet Marketing course, and will provide you with the tools to get a jumpstart on your SEO knowledge and execution strategy.

When
Tuesday, June 9, 2015
11:30 AM – 1:00 PM

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
Get Directions
(714) 979-2400

Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door

REGISTER NOW

Our Speaker:

kenneySteve Kinney
Founder and President, Search Optimizers
Steve is the founder and president of Search Optimizers, a marketing instructor, workflow consultant and software engineer. Steve served in the Naval Reserves from 1985 to 1992.  In 1994, he joined FileNet, designing and building high-end, scalable software toolkits for 460 of the Fortune 500 companies. Steve started Search Optimizers in 1997, the same year that Google was born.

Steve is also a co-instructor of the Search Engine Marketing class for the University of California Irvine Extension Program and is on the advisory committee for their Internet Marketing Program.

Steve is the proud father to his daughter, Cassie.  He’s also an avid rollerblader and enjoys mountain biking and an occasional bungee jump.

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Social Media: “Managing Visibility”

May 12, 2015
11:30 amto1:00 pm

Social media is our modern go-to tool for being visible, spreading news, inviting engagement, and reaching customers. It’s fun! It’s open! It’s exciting! It also has aspects of the creepy, the risky, and the leaky. All sides must be managed for corporate well-being.

Join us on Tuesday, May 12 for our Network and Knowledge Series featuring MarCom:Interactive CEO Linda Zimmer who will discussing social media and visibility management.

Zimmer, a veteran digital strategist and marketer, will walk you through five essentials for smartly managing your online visibility. She’ll also talk about using automated social media tools, spotting social engineering, digital stepping-stones along the successful customer journey, and some practical policies and tools for being social.

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When
Tuesday, May 12, 2015
11:30 AM – 1:00 PM

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806 USA
Get Directions
(714) 979-2400

Costs
IABC Members $40.00
NAWBO Members $40.00
Non-member Registration $50.00
Student (with proof of full-time student status) $28.00
$15 increase at the door

Our Speaker
LINDA ZIMMER
President and CEO, MarCom:Interactive

Linda ZimmerLinda Zimmer is President and CEO of MarCom:Interactive. She specializes in wicked-smart marketing for the modern marketplace. Linda is a marketing strategist, a digital business specialist, and a new media educator, with more than 30 years experience devoted to digital business practices. She is also certified as an information privacy manager by the International Association of Privacy Professionals.  Combining her marketing and data privacy expertise, she helps companies be savvy about the customer information they access, gather, and process to avoid corporate data leaks and to keep customer trust. Linda is a member of the President’s National Strategy for Trusted Identities in Cyberspace initiative, developing standards that enable the transacting of online business while ensuring and enhancing personal identity security. MarCom:Interactive serves an international clientele.  Their client list includes Nike, J&J, Intel, Heinz, the FDA, city, state and federal government agencies, and large and small nonprofits.

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