Join us on April 8 and learn how to create communication content that stands out, gets attention, influences choice, and triggers the decision or action you want people to take. Our April presentation is packed with simple strategies and tangible tools, models and templates so that you can walk away with a fresh perspective, energized and equipped with what you need to know to give your communications more impact and get better response.
3300 Bristol St.
Costa Mesa, California 92626-1806
IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00
Who Should Attend
If you are a communications or marketing professional wanting to create great marketing content, this luncheon is for you.
Why You Should Attend
Join us at this luncheon to learn more about converting viewers into customers:
- Translate your features and descriptions into compelling copy that taps into your target audience’s motivation and clears the path for action.
- Create marketing materials that hook consumers into reading more and thinking ‘that’s exactly what I need.’
- Decide and use the right mix of information, intrigue, emotion and logic to move people through the four phases of the marketing and selling process.
About the Speaker
Terri Langhans is the former CEO of a $35 million national ad agency and marketing firm. Now she is COE (Cheif of Everything) at Blah Blah Blah, her speaking, training and consulting business. She is a popular presenter at conferences of all sizes, as well as for corporate clients, including American Society of Association Executives and Center for Leadership, Society for Marketing Professional Services, Society of Professional Engineers, National Association of Women Business Owners, Society for Healthcare Strategy and Market Development.
Terri is also a CSP, Certified Speaking Professional, one of only 247 women to have earned the designation awarded by the National Speakers Association and the International Federation of Professional Speakers.
Terri is author of two books, the 7 Mistakes Every Business Makes (And How to Fix Them), and Help Them Hire You: Client Interviews That Set You Apart, Win You the Work and Won’t Make You Crazy in the Process.
We accept reservations online with credit card payment only.
If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed.
Walk-ins and payment by check
Walk-ins and payments by check are welcome, but must pay an additional $15 at the door. If you are paying by check, please make it payable to IABC-OC.
Thank you to our Chapter’s 2014 Sponsor: UC Irvine Extension