Welcome to IABC Orange County
Identify, share and apply the world’s most effective communication practices

August 12 – IABC Summer Mixer

Join us on Tuesday, August 12, from 6 p.m. to 9 p.m. for an evening of networking with good food and good friends at the Studio at ROYCE — a fun and funky event space with an eclectic array of decorations, furniture and memorabilia, plus an open-air atrium. It’s the perfect place to spark your creativity!

When:
Tuesday, August 12, 2014
6 p.m. – 9 p.m.

Where:
The Studio at ROYCE
Royce Multimedia Productions
17500 Red Hill Ave., Ste. 160
Irvine, CA 92614

Cost:
IABC & NAWBO Members: $25 with online registration, $35 at the door
Non-Members: $40 with online registration, $50 at the door
Students:* $25 flat fee

REGISTER

Refunds If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event.

*Must be a full-time student and will be asked to provide a valid student ID. Students also must be 21 to enter and provide a valid drivers license.

July 8: Second Tuesday Luncheon — Celebrate Our ‘Independents’ with IABC-OC

Creating Winning Partnerships with Solo Practitioners
This July, we’re recognizing the value of independent contractors, solo practitioners, and small services firms. These focused, specialized collaborators make the most of their time and talents helping corporate clients maximize outreach and meet deadline-driven deliverables and objectives—all while doing more with less!

Hear our panel of experts cover the top partnership strategies your company should adopt to gain the most from client–‘independent’ relationships, such as:

  • Determining whether to hire an independent practitioner or employee
  • Keeping the partnership and lines of communication running smoothly
  • Maximizing your ROI with independent contractors

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa,
California 92626-1806
(714) 979-2400

Get Directions

Cost
IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00

REGISTER NOW

About Our Panel of Experts:
The ‘Independents Day’ Panel will include perspectives from both the solo practitioner and corporate client sides.

Mike MahoneyMike Mahoney
Orange County Copywriters
Mike is an award-winning copywriter and veteran business communicator with 20+ years of agency, client-side and freelance writing experience. He has crafted marketing communications, websites and integrated campaigns for more than 150 B2B and B2C brands, in industries ranging from healthcare and
medical devices to financial services and IT. Mike’s background includes work for many notable local corporations, including Experian, Toshiba, CoreLogic, Ingram Micro, Emulex, First American and Spireon.

Cara StewardCara Stewart
Remarx Media
Cara Stewart is a freelance writer, editor and content strategist with 19 years of experience. Before going solo in 2011, she developed a knack for knowing what clients want while owning and running two successful Orange County PR and marketing agencies. On the flip side, she learned how to hire (and fire)
communications professionals during a six-year stint working client side at the City of Anaheim, Ingram Micro and a tech startup. She cut her teeth as a staff reporter with the Orange County Register in 1995.

Denise DentonDenise Denton
Franchise Services, Inc.
As an assistant vice president of marketing communications, Denise leads the internal and external communications efforts in support of more than 400 franchisees worldwide for Franchise Services, Inc. She is a seasoned marketing professional with experience in all facets of marketing and communications
across a wide range of industries. She holds a Bachelor of Science in Marketing Management from Bentley University. Half of her current content marketing initiatives are being deployed with the help of a team of freelance writers.

Amy BrandaisModerator: Amy Brandais 
Amy The Writer
Amy Brandais, a.k.a. Amy The Writer, is passionate about strategic communications. She believes that any message important enough to be printed, posted, published or pontificated should be meticulously planned, painstakingly developed, and just as carefully delivered—no matter the medium. Amy holds a
Masters in Advertising and Public Relations from Michigan State University and is a three-time Helios winner for writing excellence.

REGISTER

Advanced Reservations We accept reservations online with credit card payment only.

Refunds If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed.

Walk-ins and payment by check Walk-ins and payments by check are welcome, but must pay an additional $15 at the door. If you are paying by check, please make it payable to IABC-OC.

June – Second Tuesday Luncheon: Integrating Social Media into B2B Marketing

It’s Not Just a Consumer Thing!
Social media is still considered a B2C marketer’s game. But the truth is that B2B marketing professionals can and should practice the same smart and effective social media strategies. And by doing so, B2B marketers can get all of the same benefits—brand awareness, quality leads, website traffic, business relationships, and increased sales—as their fun and trendier counterparts.

This case study will outline how Toshiba Telecommunication Systems Division (TSD)—manufacturer of business telephone systems—bravely endeavored to add a social media program to its B2B marketing and public relations efforts on a super tight budget—and surpassed its wildest expectations.

As Director of Marketing at Toshiba, Gail Miller enlisted public relations professional Teri Sawyer (T&Co.) and Certified Social Media Strategist Raleigh Gerber (TurnUpTheVolume) to create a truly integrated, successful B2B marketing trifecta.

Join us to learn:

  • Why more than 80% of B2B companies use social media marketing
  • How to integrate social media into your marketing and PR plan
  • What activity is the #1 key to success
  • Which social media platforms work for B2B, and which don’t
  • Tactics to engage and motivate the channel
  • What’s blog got to do with it?
  • And other secrets from the B2B social media marketing trenches

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806
(714) 979-2400
Get Directions

Cost
IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00

REGISTER NOW

 About our Panel
Gail_MillerGail Kathryn Miller, Marketing Evangelist
Gail Miller, has been the director of marketing for Toshiba Telecommunication Systems Division and Delphi, Packard Division as well as handled key marketing positions at ITT Cannon and Merrill Lynch.  A strategic marketing expert with more than 20 years of experience in marketing for Fortune 500 companies, Ms. Miller has developed integrated marketing programs, implemented social media programs and created branding programs for software and hardware for B2B companies.  She is adept at optimizing global resources and promoting innovative solutions in complex environments.  She can be reached at gail.kathryn.miller@gmail.com.

Raleigh_GerberRaleigh Gerber, Certified Social Media Strategist and Trainer
Raleigh Gerber is a certified social media strategist who develops and maintains social media campaigns for corporations, products, and professional services, including B2B, consumer and Global campaigns. She has proven success with social networking — Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Tumblr, blogs, etc.

Raleigh has recently developed, implemented and managed award-winning social media and blog programs for Toshiba America. She served as Social Media Strategist for Organo Gold, a global coffee company, where she grew its bi-lingual online community beyond 100k fans.

Raleigh’s expertise is in delineating and implementing social media marketing techniques that best support company communications and sales initiatives with a focus on expanding the brand’s online reputation, visibility, traffic, and engagement.

Teri_SawyerTeri_SawyerTeri Sawyer, PR Director, T&Co
Teri Sawyer runs T&Co., a virtual marketing, public relations, and social media agency where she brings together the right teams to service clients. T&Co. client experience includes ABC Sports, Deloitte & Touche, Mitsubishi Electric America, Toshiba, and Walt Disney Records. Clients have enjoyed media coverage on television news and in leading national press, including CNN, CNBC, ABC, CBS, NBC, Time Magazine, the Wall Street Journal, Associated Press, BusinessWeek, the Los Angeles Times, USA Today, and key trade publications.  T&Co. clients have also had visibility in major industry analyst reports, including Gartner. T&Co. has also launched successful social media programs for clients including D-Link and Toshiba’s Telecommunication Systems Division.

Teri draws on her 25+ years in public relations to develop and implement strategic public relations programs for consumer and business clients nationwide.  Her specialty is media relations, focused on providing image campaigns resulting in high-profile media coverage. She is a co-founder of the OC PR Divas women’s networking group and co-chairs the OC PRSA Mentorship Committee. She holds a BA in Journalism from CSU Long Beach.

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Social Media Mixology in a Post-Google World

Join us Tuesday, May 13, for Social Media Mixology with Serena Ehrlich, Director of Social and Evolving Media at Business Wire.

As one of the industry’s top experts in social, mobile and evolving media technologies, Serena will share the latest trends and best practices in social media as it relates to creation, distribution and consumption of corporate content.

Learn more about:

  • Defining the role of content in a post-Google world
  • The most current trends in social media
  • Changes in SEO and social media, their impact on both content and press releases in the sales and marketing mix
  • The rising importance of multimedia content and creating smaller, more targeted messages to reach varying markets
  • How to best incorporate social into your communications strategy using examples from top companies
  • Key elements of effective monitoring and measurement

Where
Scott’s Seafood
3300 Bristol St.
Costa Mesa, California 92626-1806
(714) 979-2400
Get Directions

Cost
IABC Members: $35.00
NAWBO Members: $35.00
Non-member Registration: $45.00
Student (with proof of full-time student status): $25.00

REGISTER NOW

About the Speaker
SerenaOver the last 20 years, Serena Ehrlich has worked closely with public and private companies providing guidance on IR/PR and overall consumer behavior relations trends. She has created and implemented successful local, national and international social, mobile and traditional marketing campaigns for a wide range of brands including docstoc, Mogreet, Kraft, Kohls, Avon and Mattel. 

Currently, Ehrlich serves on the boards of the International Social Media Club (founding board member), Social Media Club Los Angeles, and the NIRI (National Investor Relations Institute) Los Angeles chapter. In 2013, she was named as one of the Top 25 Women in Mobile to Watch by Mobile Marketer. Most recently, she co-hosted the Google Glass Explorer session at SXSW.

Advanced Reservations
We accept reservations online with credit card payment only.

Refunds
If you pay online by credit card, we will refund 100% of your registration fees if notice of cancellation is received by the Friday before the event. Due to catering guarantees, no-shows will be billed.

Walk-ins and payment by check
Walk-ins and payments by check are welcome, but must pay an additional $15 at the door. If you are paying by check, please make it payable to IABC-OC.

REGISTER NOW

Thank you to our Chapter’s 2014 Sponsor: UC Irvine Extension